Marketing brings customers in.
I design the part after, the experience that makes them want to come back
About Widad
I’m Widad Yahia, a Customer Experience Designer. Over ten years I’ve worked with customers online and in person, in user experience design, e-commerce, and real estate.
Surveys and dashboards show the plain numbers. I show how it felt: whether the wait time seemed fair, whether your customers felt welcomed, or whether the space made them want to stay. I look at the whole experience, find the pain points, and design the fixes. Bringing customers in is easy. Keeping them is the part I design for.
I’ve lived in five countries and worked with people from many cultures, and I’ve learned that no single approach works for every customer. You learn that by being in the room with people. That’s the perspective I bring to every project.
How I can help your business
Three ways to work together: a one-time audit, hands-on experience design, or tools you can run yourself
Experience Audits
A structured walkthrough of your customer’s journey, online or in-store. You’ll see what’s working, what’s not, and where to focus first. Evaluation only.
Experience Design
Hands-on design to redesign your customer experience or build one from scratch, from onboarding to in-store flow. Project-based or ongoing.
Frameworks & Tools
Easy-to-use templates and assessment tools I designed and built, so you can evaluate your own customer experience without hiring a consultant.
Not sure where to start?
“A beautiful space means nothing if customers don’t feel comfortable in it.”
Customer Experience Designer
— Widad Yahia
Let’s look at your customers’ experience together
What People Say About Me
A few words from people I've worked with — real estate clients, UX design projects, and the community I've built.
Still Have Questions?
Not ready to book a consultation yet? Send a quick message, and I'll get back to you within two business days.